Kraft Foods is partnering with Nokia to create a mobile innovation lab.
The lab’s goals are to accelerate the development of mobile experiences across global brands including Oreo, Tang, Cadbury, Milka, Toblerone and Philadelphia Cream Cheese, using Nokia/Microsoft platforms including mobile devices, PCs, TVs, Xbox and other network-connected devices.
Development efforts will go beyond app creation, to “push the technology envelope” to connect with consumers, said Bonin Bough, VP global digital and consumer engagement for Kraft.
Kraft is the first food company to partner with Nokia.
Nokia also has new partnerships with Red Bull Media House, Voddler, Michelin Travel Partner and The Weather Channel.