A survey of 998 shoppers by Savvy Marketing finds that 72% believe they will own such device by the end of the year, the majority of whom are over age 45. Fifty-five percent would like to replace
their loyalty cards with an app, and 44% would like to see smartphones able to track down items in a store. Most shoppers weren’t sure about near-field communication; just 41% like the idea of
paying for goods with their smartphones.
Read the whole story at Brand Republic »