Colorado Lottery; Cactus

Following a mandated review, Colorado Lottery has retained the incumbent Cactus, Denver, as its advertising agency of record for the next three years. Before Cactus initially won the account, in 2007, Karsh & Hagan Denver handled it. An annual marketing budget of $14.9 million will support ongoing and new TV, radio, online, outdoor and print advertising, in English and Spanish, plus email and social media, promotions, event marketing and public relations.

Next story loading loading..