Brunner; Pennsylvania Lottery

Brunner was named agency of record for the Pennsylvania Lottery. The agency won the account following a review that began last September. The five-year contract, worth $185 million ($37 million annually), became effective on March 19. The agency will be responsible for all facets of the PA Lottery’s advertising and related services, including brand insight and strategy, research and planning, creative, media planning and buying, digital, public relations, social media, and mobile marketing chores.

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