Commentary
Agencies No Longer Create Ads
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2012
Ad agencies have moved into the business of creating experiences, not ads -- Rob Gonda, Global Head of Emerging Technology & Innovation, SapientNitro, at the 4 A's conference in Los Angeles
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
That's right! thanks for covering - would love to continue the conversation.
Best,
`Rob