• by Wayne Friedman , September 13, 2012

Looking to keep you kids occupied? Parents have no trouble giving them a mobile device.

Fifty-six percent of parents give their mobile device to their child for entertainment purposes at least once a day -- according to Mojiva, a mobile ad network.

Mobile is used more frequently when it comes to shopping for children. Seventy percent of parents are "comfortable" purchasing items for their kids using their mobile device.

Almost half of parents that had previously purchased products for their child use their mobile device instead of visiting a brick-and-mortar store or using their computer. Another 18% says they do this with some frequency, with 25% having no problem in spending more than $50 on a single item for their child.

Fifty-seven percent of parents have previously downloaded or added an application or a Web page on their mobile device for their child to use.

Amy Vale, vice president of global research and strategic communications for Mojiva, stated:  "The opportunity for brands to reach parents on a daily basis through mobile advertising is incredible -- especially given the amount of time that families now spend on their smartphones and tablet devices."

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