• by Erik Sass  @eriksass1, September 20, 2012

Next Issue Adds Mags To Unlimited Offers

Next Issue Media, the joint venture formed by Condé Nast, Hearst, Meredith, News Corp. and Time Inc. to market digital magazines, is sweetening the deal for its unlimited package, which gives subscribers access to every title on the newsstand, with 31 new titles. This brings the total number of titles available to unlimited subscribers to 72.
 
The new titles available to unlimited subscribers include Cosmopolitan, Country Living, Details, Eating Well, Elle Décor, Every Day with Rachael Ray, Family Circle, Family Fun, Food Network Magazine, Golf World, Good Housekeeping, Harper’s Bazaar, HGTV Magazine, House Beautiful, Ladies’ Home Journal, Living the Country Life, Marie Claire, Midwest Living, More, O, The Oprah Magazine, Redbook, Road & Track, Seventeen, Successful Farming, Teen Vogue, Town & Country, Traditional Home, Veranda, W, Woman’s Day and Wood.
 
The new titles are currently only available for iPad, but Next Issue is working to make Android-compatible versions available soon. The first group of 41 titles is already available for Android tablets running Honeycomb version 3.0 or Ice Cream Sandwich version 4.0, with a screen resolution of 1024x600 or 1280x800.
 
Subscription pricing remains the same. “Unlimited Basic,” offering access to all monthly and biweekly titles, costs $9.99 per month; “Unlimited Premium,” offering access to all 72 titles in the catalog, including weekly titles, costs $14.99 per month.
 
Reader’s Digest Ups Frequency

Reader's Digest is backtracking on its earlier decision two years ago to reduce its frequency. The magazine will increase its frequency from 10 to 12 times per year, according to the Reader’s Digest Association, which said the move came in response to increased demand for its digital product.

The magazine’s digital edition now has over 200,000 paying subscribers, according to RDA President and CEO Robert Guth, who stated: “Our digital issues are garnering unprecedented demand, and readers have been vocal about their desire for new content on a more frequent basis.” The magazine’s rate base will remain unchanged at 5.5 million.
 
Time Inc. Campaign Highlights People
 
Time Inc. is moving to bolster newsstand sales for its most popular publication, People, with a new cross-platform advertising campaign, including broadcast, print, online and social media components, according to Folio: magazine. With the tagline “People Love People,” campaign spots highlighting the iconic celebrity weekly will appear in online and offline media. Print ads will run in a number of Time Inc. titles, and the campaign will also include in-store audio and video promotions.
 
Shetty Named CEO, Newsweek Daily Beast Co.
 
Baba Shetty has been named CEO of The Newsweek Daily Beast Co., replacing Stephen Colvin, who is leaving the company to join Lerer Ventures, a venture capital firm. Shetty previously worked at Hill Holliday, where he served as chief strategy and chief media officer. Shetty previously served as Fallon Worldwide’s interactive chief and also worked as an analyst for Forrester.
 
Alexander Returns To Prevention
 
Anne Alexander has returned to Rodale's Prevention as senior vice president and editorial director. She returns to a position she held from 1997-2000, when she was vice president and editorial director for the health magazine. Alexander had spent over a decade away from the title, holding various roles at other publishers, including, most recently, senior vice president and editorial director for National Geographic Books.