CBS Loses Monday Night Edge, 'Voice' Resonates

RevolutionNBC struck first blood -- winning the first night of the TV season. But it took some cuts from a week ago versus other network premieres for the night.

Other networks also had some troubles: The new look for CBS took a hit on Monday, a night that had been an easy win for the network for many years. In part, this came from moving out its longtime leader -- "Two and a Half Men" -- to Thursday.

For the night overall, NBC scored a Nielsen preliminary 4.0 rating/10 share among 18-49 viewers -- with CBS, ABC and Fox, well back at a 2.7/7; 2.6/7; and 1.7/5, respectively.

NBC lost about a half a rating point for "The Voice," still at a night-leading 4.3 rating/11 share from 8 p.m. to 10 p.m. Its rookie 10 p.m. drama "Revolution," with its second episode of the year, also dropped to a 3.5/9.

But the good news for "Revolution" was: The NBC show bested two network veteran 10 p.m. dramas. ABC's "Castle" was at 2.5/6, down from a 3.2 rating for its 2011 premiere. CBS' "Hawaii 5-0" fell further to a 1.9/4 -- about half the results of its 3.4 rating for 2011 premiere.

CBS was counting on "How I Met Your Mother" at 8 p.m. to carry the launch of new comedy "Partners." "Mother" climbed to a 3.4/10, down from a 4.7 a year ago, with "Partners" pulling in a respectable -- but not great -- 2.4/6, at 8:30 p.m.

CBS' "2 Broke Girls," the strongest new sitcom last year, witnessed its initial 7.1 rating being cut down to a 3.7/9 this year, at 9 p.m. It should be said that a year ago, "Girls" had a massive push off in its first season at 9:30 p.m. thanks to the hype surrounding the relaunch of "Two and a Half Men" with Ashton Kutcher.

Fox stayed about the same as a week ago. "Bones" had a 2.2/6, down from a 2.3 rating. Its new drama at 9 p.m., "The Mob Doctor," at 1.3/3 was less than the 1.5 rating from its week-ago premiere.

ABC's best came from the premiere two-hour version of "Dancing with the Stars: All-Stars," now in its 14th season -- also down from a 3.5 a year ago, to a 2.7/7.

Following these networks, Univision averaged 1.5/4 among 18-49 viewers for Monday, and CW earned a 0.2/1.



2 comments about "CBS Loses Monday Night Edge, 'Voice' Resonates".
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  1. Mark Walker from aka Media Mark, September 26, 2012 at 12:46 p.m.

    Isn't it newsworthy that less than 1/3 of TV sets in use were tuned into the Big 4 networks? Where are the rest of the viewers?

  2. John Grono from GAP Research, September 26, 2012 at 5:04 p.m.

    As it has ever been Mark. Working, eating, visiting other people, house chores, looking after their kids. Do you NOT think that (on average) every third household is viewing one of those four networks is a pretty large chunk? Name me one other medium that can lay claim to that.

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