Who Is Reading Reviews?

  • October 8, 2012

Top 10 DMAs in which adults agree with the statement, “I like to read reviews before buying technology or electronics.” 

  1. San Francisco, Oakland, San Jose, CA
  2. Chicago, IL
  3. Atlanta, GA  
  4. New York, NY  
  5. Washington, DC (Hagerstown, MD)
  6. Miami, Ft. Lauderdale, FL
  7. Austin, TX
  8. Houston, TX
  9. San Diego, CA
  10. Norfolk, Portsmouth, Newport News, VA

Source: GfK MRI’s 2011 Market-by-Market Study

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