• by Wayne Friedman , October 23, 2012

How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag.

The highest new Nielsen viewer-rated show, NBC's "Revolution," is down some 8.1% in terms of "involvement" to a 3.6 score for the week of Oct. 15- 21, versus the previous week, per social media and news researcher General Sentiment. This score factors in positive sentiment news, social and Twitter factors. The big NBC drama started up in September.

The highest involvement score goes to ABC's mysterious new drama "666 Park Avenue" at a 6 number, which is half a percentage point higher than the week before.

Another NBC drama, "Chicago Fire," is in second place with a 5.4 involvement -- down over 21% from the previous week. NBC comedy "Guys with Kids" comes next at a 5.3, for a 6.3% improvement. Fox's comedy "The Mindy Project," on the other hand, has dropped 12%, now at 5.1.

The most-improved shows in the top 15 include CBS' "Elementary" at 4.4, up 13.3%; TNT's "Major Crimes" at 4.1, up 29%; and ABC's "Malibu Country," which debuts next month -- at 3.8, up 14.3%.

Two new CW shows -- geared to young TV viewers and those more socially media capable -- went in different directions. CW's male-focused "Arrow" is at 4.0, down 13.2%. But its "Emily Owens, M.D" is some 175% higher to a 3.2.

advertisement

advertisement