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Online Sales Decline At Trinity Mirror

Online sales, which most publishers see growing because digital is still an expanding opportunity, are again declining at Trinity Mirror. Reporting results for the 17 weeks to October 28, the Canary Wharf-based outfit said digital revenues fell by one percent from the previous year. Only with the accountant’s addition of Communicator Corp, the smart email marketing and loyalty services vendor Trinity Mirror acquired in December 2011, are digital sales up — by eight to nine percent, to £14 million ($22.3 million) for the period.



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