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Guardian, BBC Duke It Out In New York

The Guardian is making a song and dance about its web traffic having surpassed that of BBC News in the U.S. That is a significant milestone for the UK publisher in the battle to win American hearts, minds, eyeballs — and advertisers. And it’s partly true… The Guardian‘s October unique web visitors reached 11.8 million, surpassing BBC News’ 10.8 million visitors… But those figures are only for the BBC News site ( The main BBC homepage (, which includes a BBC News feed that is one of the site’s main fixtures, had 15.5 million visitors — still 3.7 million more than The Guardian.

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