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Online Video Spurs Consumer Purchasing

Forty-six percent of internet users in the UK watch brand-related online videos every week, according to Visibility IQ’s Social Video Report 2012. The study, conducted by Entertainment Media Research, showed that of consumers who watch product demonstration videos, 96% are likely to consider purchasing the item afterwards. Almost six in 10 (57%) have actually gone on to buy the item after seeing it in an online video.

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