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Why RTB's 'Race-To-Bottom' Reputation Doesn't Apply To Video (Hint: It's All About Supply)

  • The Drum, Wednesday, February 6, 2013 1:17 PM

Videology's Dave Randall offers a good how-to for using RTB for online video. Instead of its "race-to-bottom" perception among some video sellers, Randall suggests, "the online video market is in the perfect position to change that perception. The key reason is supply – or shall we say limited supply."

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