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Lipton Tea Targets Youth In Instagram Contest

  • The Drum, Wednesday, February 13, 2013 3:37 PM

The competition will run via a dedicated Facebook page, where people can submit their entries and view other candidates’ photos. Winners of each challenge will be announced on a weekly basis, and a prize of an all-expenses-paid safari trip to Kenya, including a Lipton tea plantation tour, will be awarded to the overall winner. The four-week campaign, “Liptagram”, is a first for the Unilever brand.

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