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Digital Impacts Symbiosis Between Media, Marketing

  • The Drum, Wednesday, February 20, 2013 3:53 PM

The evolving digital landscape is “fundamentally changing” the symbiotic relationship between media and marketing, according to The Economist’s global digital publisher Nick Blunden. Speaking at Media Briefing’s Digital Media Strategies event in London this week, Blunden said it is vital publishers take advantage of new opportunities digital technologies create and adapt their commercial strategies accordingly.

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