Around the Net
Content Marketing: 'Thou Shall Not Pitch Products'
- Red Rocket Media , Tuesday, March 5, 2013 1:29 PM
Writing her ten commandments for the content world, blogger Barb Schmitz outlined the shunning of product pitching as her number one taboo. Calling it “rule number one of content marketing”, Schmitz told business2community.com how brands should not use their platform to sell goods but instead engage the audience and create a thriving, positive community. Preceding it with product endorsement, she said, would damage a brand and reputation whilst cheapening the content.
