• by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2013

What about the "older" generation? How are they being targeted? In the Death by Demographics: Killing Off Your Ad Budget session at SXSW panelists said spend toward the customer you want to reach without offending loyal customers. Joe Magnacca, Walgreens, said we're still keeping mom satisfied but it's important to keep updating services. "Use the data," Magnacca said. "The data doesn't lie. We ran the data one year and found  50% of the loyal customers that were there the year prior were there."