Panelists at SXSW debated information during the New Knowledge Ecosystems: How & What Do We Know panel based on the triple A's of knowledge--access, attribution and authority. The process sounds very similar to the way Google describes PageRank for its search engine. Moving from being a gate keeper to moderator, Lissa Harris, founder The Watershed Post, explained how during a natural disaster her publication began asking reading to post reports on the site to make the content more relevant to readers, which attracted national news media to pick up the information.