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ASDA: Mobile Content More Important That Websites

Dominic Burch, ASDA’s head of corporate communication and social media, who says content that isn’t optimised for smartphone and tablet browsing can be rendered meaningless. Talking at the Social Media World Forum in London this week, Burch said every product of the supermarket chain’s own content marketing strategy is “mobile-first” and must look picture perfect on all devices – from desktop to iPod. 

Read the whole story at Red Rocket Media »

1 comment about "ASDA: Mobile Content More Important That Websites".
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  1. Carissa Ganelli from LightningBuy, March 20, 2013 at 12:55 p.m.

    "Mobile First" should be the rallying cry of every marketer. Unfortunately, it's usually an afterthought. Most email is viewed via mobile and Social Media = Mobile since over 60% of social media users access it via mobile devices.

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