Around the Net
ASDA: Mobile Content More Important That Websites
- Red Rocket Media , Tuesday, March 19, 2013 3:07 PM
Dominic Burch, ASDA’s head of corporate communication and social media, who says content that isn’t optimised for smartphone and tablet browsing can be rendered meaningless. Talking at the Social Media World Forum in London this week, Burch said every product of the supermarket chain’s own content marketing strategy is “mobile-first” and must look picture perfect on all devices – from desktop to iPod.
"Mobile First" should be the rallying cry of every marketer. Unfortunately, it's usually an afterthought. Most email is viewed via mobile and Social Media = Mobile since over 60% of social media users access it via mobile devices.