Around the Net
Amscreen, Quividi Team For Out-of-Home Insights
- M&M Global , Wednesday, April 10, 2013 2:25 PM
The collaboration will see Amscreen use Quividi’s face-tracking technology ‘Measured by Quividi’ across its portfolio of ad-supported networks across Europe. Amscreen already provides extensive audience data including site by site and hour by hour audience insight and up-to-the-minute play-out reporting. Using Quividi’s technology will allow Amscreen to breakdown data by gender, age, date, time and volume.
