• by Karlene Lukovitz  @KLmarketdaily, April 29, 2013

Kraft Food Group’s Crystal Light has launched its first e-store, at www.Shop.CrystalLight.com.

The e-commerce site is initially offering more than 20 different varieties from four Crystal Lights lines, including Base (eight flavors), Mocktails (five), Energy (four) and Pure (five). 

The site makes Pure -- a line with no artificial sweeteners (it’s Truvia-sweetened) and no artificial flavors or preservatives -- available nationwide for the first time. 

In addition, some flavors, including Mocktails Peach Bellini and Mocktails Pomtini, are being offered exclusively through the e-store.

More varieties will be added to the site starting in 2014.

The various products are being offered on the site for prices ranging from $2.69 to $3.19.

Kraft, which describes the e-store as a convenience and a way to purchase harder-to-find varieties, is making a limited-time, introductory offer of free shipping on a consumer’s first order (minimum order of four products, totaling over $20). 

The e-commerce site is also featuring several other offers, including share with friends and get a free Crystal Light product; get 15% off your next order and special discounts when you register your email with the brand; and save 15% off on any five Pure products with a coupon accessible once you take a “taste tour” online.