Keywords For Mobile Optimization, Data

Aaron Goldman, CMO at Kenshoo, believes marketers need to keep a balance between the present and the future. At the Search Insider Summit, Andries de Villiers, Vice President of Revenue, adMarketplace; Bill Dinan, CEO, Telmetrics; Michelle Evans, Director of Media, Ruby Tuesday; and Jonathan Papp, Senior Search Marketing Associate, athenahealth, spoke about mining the data that measures mobile search return on investment. Marketers should plan unique keyword optimization strategies for mobile. Don't take PC campaigns and expect them to work the same in mobile.

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