• by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2013

Paul Barrett, Senior Manager of the Big Data Practice at Accenture Interactive, delivered the keynote Tuesday at the MediaPost Search Insider Summit in Florida. He said it will become more important to analyze how and when people talk about their experiences. Marketers will want to tie specific times to different outcomes in the customer lifecycle. Time could make Facebook's timeline more important to marketers.