Out To Launch

CharterCharter Communications launched a pair of TV spots highlighting the cable operator’s services. “Frequent Flyer” describes the plight of a well-known traveler, the tooth fairy. She may be a pro at leaving money under children’s pillows, but when it comes to traveling, she’s still learning. She is tech-savvy and capable of watching her favorite shows via smartphone or tablet while on the go. If Tinker Bell had gone mobile, Peter may have been forced to grow up. See it here. Four DVRs are better than one, if you need to record multiple shows, have quadruplets with varying tastes, or just afraid to leave the house. Watch it here. The Richards Group created the campaign.



Taco BellTaco Bell cheapened a bonding moment between grandfather and grandson with an impulse buy off the brand’s new $1 Cravings menu. Grandpa tells the tale of a silver dollar that’s been an important fixture in the family for generations. It brought him love and even saved his life in this whale of a tale. Gramps is about to surrender the dollar to his grandson when he sees a sign advertising $1 items at Taco Bell. Family legacy be damned! The Shredded Chicken Mini Quesadilla won out. See the ad here, created by Deutsch LA and directed by Martin Krejci.

Wells FargoWell Fargo launched a 60-second ad, “Conversations,” illustrating how great things are achieved when people share ideas and communicate thoughts. The ad uses historical footage from the past, like The Wright Brothers’ first flight, Jane Goodall’s interactions with chimpanzees, Rosa Parks’ refusal to give up her seat and the Mars Rover Landing. “When people talk, great things happen,” closes the ad, seen here, and created by DDB California.


LittleCaesarsLittle Caesars created a Deep! Deep! Dish pizza so fascinating that three astronauts decided to explore this uncharted territory by shrinking themselves to snag a closer look. As the astronauts fly towards the deep crust, the trio panics and immediately changes course. See it here. The team decides on a different direction in “Crust,” but the same outcome happens: pure pandemonium. Happily, it's cheaper than moon expeditions.  Watch it here. Barton F Graf 9000 created the campaign.

FosterFarmsFoster Farms is the only poultry provider that carries the American Humane Certified seal from the American Humane Association. Naturally, the Foster Imposters are after it in two recently launched TV spots. The imposter chickens channel their inner Tom Cruise in “Mission: Impossible” by ducking security and crawling through building ducts to grab the seal, only to be felled by motion detectors. See it here. The bumbling chickens go on a job interview in the next ad, seen here. When it comes time to prove their all-naturalness, via urine sample, the chickens bolt, just like Lance Armstrong at a Tour de France test. Goodby Silverstein & Partners created the campaign.

WisconsinCheeseWisconsin Cheese launched a print campaign where various foods write love letters to their beloved cheesy partners. “Without your support and companionship, I wouldn’t be the meat I am today,” declares a slab of smoked ham. A potato gets equally emotional, saying: “You elevated me from a humble sidekick to ‘please pass the potatoes.’” Macaroni’s letter, however, seems forced and insincere. See ads here, here and here, created by Shine United.


Finlandia CheeseFinlandia Cheese launched an out-of-home campaign introducing residents of Finlandia, a land where cheese reigns. If I’m surrounded by cheese, I already like this place. Finlandia is home to warriors, a Cheese Dunce, Cheese Caretaker and my personal favorite: the Cheese Masochist who “loves the pain of denying himself the natural ingredients of fine Finlandia cheese.” I'm guessing he gorges on Velveeta. See the ads here, here, here, here, here and here, created by Barton F. Graf 9000.

Roth CheeseRoth Cheese of Wisconsin gave itself a makeover that includes new packaging and a redesigned Web site that includes recipes and resources to explore the arts of cheese making, pairing and entertaining and an overall history of the brand. Print ads are running in trade and consumer magazines to introduce the new packaging. Using Wisconsin’s pastures as a background, ads use the tagline, “A little slice of heaven. Made only in a little sliver of Wisconsin.” A heaven without Broadway and Chinese food? I call that hell. See ads here and here, created by Lindsay, Stone and Briggs.

FantaBookRandom App of the week: Fanta launched “Play Fanta: Saving the Source,” an interactive graphic novel that follows Fanta’s beloved cast of characters: Todd, Tristan, Andy, Floyd, Lola, Maud, Gigi and the Lhava Twins. The group sets out on a journey to find and fix the “source” in order to save their community from turning into sad characters known as the “Playless.” The app, created by Psyop and Ogilvy & Mather New York, is available for free in the App Store.



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