By one metric, Pittsburgh residents watched more live TV in the February sweep than other Nielsen large markets, while St. Louis led in
St. Louis was also second in live viewing, topping Baltimore and Philadelphia, with Detroit rounding out the top five among markets measured by local people meters.
In time-shifted viewing, Cleveland came in second, followed by Sacramento, a tie between Charlotte and Dallas and Orlando.
The data, part of Nielsen’s first “Local Watch” report, looked at the average daily viewing among the 25-to-54 demo during the most recently completed sweeps period.
Pittsburghers in the segment watched an average of nearly five-and-a-half hours of live TV a day. The figure was five hours and 23 minutes in St. Louis, while Baltimore, Philadelphia and Detroit all had averages of five hours and 15 minutes or higher.
In time-shifted viewing, Clevelanders in the demo watched an average of 52 minutes a day, with Sacramento residents at 49 minutes. Those in Charlotte and Dallas residents were both at 47 minutes each. Orlando residents watched an average of 45 minutes to finish out the top five.
Those in the San Francisco market watched the least amount of live TV, with an average of 2 hours and 57 minutes. In Minneapolis, 25- to-54-year-olds watched the least amount of time-shifted TV at 31 minutes.
Seattle had the most over-the-top streaming on average at eight minutes a day, followed by San Francisco and Detroit at seven, New York at six and a slew of other markets at five.