Rubicon Project today release a Q&A with Lara Izlan, head of programmatic trading and yield optimization at The Telegraph. The Telegraph operates on a private marketplace, and Izlan
said that the company has been trading programmatically since January 2012.
When asked about the company making the switch to RTB, Izlan answered, "In addition to recognising
that performance spends were quickly migrating to RTB, we felt that using an RTB platform afforded us more control over whom we sell our non-guaranteed inventory to and at what minimum
prices."
Read the whole story at Rubicon Project »