According to Shopzilla, from a monthly e-commerce research initiative to track key shopping trends, 29% of buyers saw their most recent online purchase while surfing online; 25% when looking to
find something specific. Only 17% of purchases ordered from the office, 70% from home.
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Purchase Activity
- 78% did not look at the product in a store before buying
- 12%
looked at the product in a store and bought from that store
- 10% looked at the product before buying and bought from a different store
- 79% placed order from home
- 17%
placed order from the office
Online Purchase Information Source (% of
Online Buyers First Saw Product) |
Location | % of Buyers |
While surfing online | 29.0% |
When looking for something specific | 24.3 |
In email from store | 10.6 |
While “out and about” | 8.2 |
In friend’s house | 7.9 |
In a magazine | 7.7 |
In
an ad | 5.9 |
On blog or other website content | 3.6 |
On Facebook | 2.3 |
On Pinterest | 0.4 |
On Twitter | 0.2 |
Source:
Shopzilla/Bizrate, May 2013 |
According to the report, price played a key role in the final product selection:
- 75% of Respondents said price
is an influence on their purchase:
- 79% said this store offered the best all-around price
- 60% bought the item(s) on sale
- 54% ordered from sites that offered free
shipping
- 51% paid sales tax
- 33% used coupons
Source: Shopzilla/Bizrate, May 2013
Device Used for “today’s” Purchase |
Device | % Used For Purchase |
iPhone | 2% |
iPad | 11 |
Android phone | 2 |
Android tablet | 1 |
Desktop/laptop | 85 |
Other phone | 1 |
Other tablet | 1 |
Source: Shopzilla/Bizrate, May 2013 |
The online survey
was conducted immediately after purchasing from 5,200 ecommerce retailers in the US and Canada. Data from this study was collected from over 9,000 online buyers from April 24th - 30th, 2013. The
topline findings are:
- Store emails beat magazines, blogs/content sites, and Facebook to drive sales
- Desktops rule but 11% of overall purchases were made on an iPad, 20% for
those with HHI $150K+
- 75% said that price was an influence in their purchase
- Only 17% of purchases were made from the office
- 28% said they felt free to spend, and 31%
expected to spend more than the month prior
For more information from Shopzilla, please
visit here.