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Fashion, Food And Street-Legal Drugs

In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using street-legal drugs. The agency Arnold Amsterdam created “Baked” to drive attention to European online men’s fashion store FreshCotton.com's launch of an exclusive, special edition Stussy Amsterdam T-shirt that costs 35 euro.

The FreshCotton.com lookbook combined high fashion with recipes using marijuana, Hawaiian baby woodrose, blue lotus extract, magic truffles and muira puama extract, among other drugs.

Foodies and/or fashionistas with the munchies could download a PDF of the cookbook by requesting a copy via Twitter from FreshCotton’s handle @FreshCotton. If there was ever a perfect time to tweet something using a hashtag, this might be it.

Chef Misha Sukyas dons the Stussy Amsterdam tee while giving foodies a tutorial in cooking with untraditional ingredients. Sukyas came up with the recipes himself, which include veal with magic truffles and marijuana, ravioli with blue lotus and morning glory, and cappuccino with Bali kratom, hashish & baby woodrose paired with foie gras marijuana lollipops coated in magic truffles.

Life is but a dream, indeed.

“Because this was a collaboration between Amsterdam-based Freshcotton and Stüssy Amsterdam, we wanted to do something that reflected the city, but not in a clichéd way,” said Colin Lamberton, creative director of Arnold Worldwide in Amsterdam. “The liberal attitude to drugs is well known, but we also have some great chefs and restaurants -- if you look hard enough.”

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