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Discovery Network Launches Video Network Aimed At Young Men

  • Adweek, Thursday, May 23, 2013 1:17 PM

Discovery Network is looking to snare a young, male-centric audience online with the launch of its free, ad-supported video network, TestTube. The video network was the brainchild of Revision3, an Internet television studio acquired by Discovery Networks last year. "If you had to think about what Discovery would look like if you invented it today for the millennial generation, TestTube is that image," J.B. Perrette, chief digital officer of Discovery Communications, says.

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