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How To Calculate Search Budgets
- PPC Hero, Tuesday, May 28, 2013 2:36 PM
Marketers should know the costs for both organic and paid-search campaigns and traffic. Aleh Barysevich guides us through how to calculate the cost of one site visitor's visit to a Web site generated separately by search engine optimization and paid-search campaigns. It will help marketers learn how to split budgets and estimate traffic if a site ranks in the No.1 spot for specific keywords. Read this article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.