Around the Net
DMG Media Reaches 36% Of UK Every Week
- Journalism.co.uk, Wednesday, June 5, 2013 2:03 PM
The company which owns several national titles including the Mail Online, Daily Mail and Metro, reaches 36% of the UK population every week. The figure was one of many shared by Kevin Beatty, chief executive of DMG Media, who was speaking at the World Newspaper Congress in Bangkok. Beatty told the conference that by gathering audience data for the Mail Online and other digital titles in the portfolio, the company learns "50 billion things about 43 million people over a 10-day period".
