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The Art Of Shopping Engines, Product Feeds

  • PPC Hero, Friday, June 7, 2013 11:58 AM
Christina Hall gives us the lowdown on comparison shopping engines and why search marketers should care. Sites like Amazon, Google Shopping, Bing Shopping and Shopping.com collect product and pricing information from different retailers, and displaying this information on one results page, according to a consumer's search query. There are new sites like shopittome.com surfacing daily. Hall tells marketers how to begin working with the sites and set up product feeds, and outlines the ways to determine the best strategy for a specific product line. Some product lines may work better on some sites than others. Read the article here.

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