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Paid-Search Tips For Small Businesses

Most small businesses have budgetary challenges, Web sites are not optimized for traffic, and many lack a general understanding of how Google AdWords works, according to Andrew Lolk. He suggests starting at the most elementary level, knowing the phrases and terms that consumers use to search for products and services. Lolk gives us six reasons that small businesses often fail with AdWords and provides tips on how to improve results. Read the article here.

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