• by P.J. Bednarski  @pjbtweet, June 17, 2013

Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to premiere new original series spotlighting characters from movies like “Shrek,” “Madagascar,” “Kung Fu Panda” and others, on Netflix, beginning in 2014.

The 300 hours of programming will use characters from those and other DreamWorks franchises and upcoming feature films as well as the Classic Media library, which DreamWorks acquired in 2012 and includes many other popular animated characters.

Netflix and DreamWorks earlier announced their first ever Netflix original kids series, “Turbo F.A.S.T.” based on Dream Works’ “Turbo” which opens July 17.  The series starts in December. At least three other DreamWorks films, “The Croods,” the upcoming “Mr. Peabody and Sherman” and “Turbo” will also have their small-screen debuts on Netflix in the U.S. and Latin America.