• by Wayne Friedman , July 5, 2013

Merging more traditional programming platforms with newer TV consumer applications, Apple TV could soon be offering live TV streaming of channels from Time Warner Cable, the second-largest U.S. cable operator.

Only those “authenticated” Time Warner Cable subscribers, under TV Everywhere efforts, will have access to this, according to a report in Bloomberg.

This comes as Apple TV recently inked other TV Everywhere deals with HBO Go and WatchESPN apps.

Time Warner Cable has struck other similar consumer technology TV Everywhere deals -- including one with Microsoft’s Xbox 360 where some 300 live TV channels will be available this summer on the Xbox One game console.

At the recent NCTA cable show in Washington D.C, Comcast chairman and CEO Brian Roberts said the industry has been slow in rolling out all types of TV Everywhere deals.

Glenn Britt, president/CEO of Time Warner Cable, has said the company has been talking to all device manufacturers -- including smart TV makers like Samsung. A recent deal with Samsung will offer TWC consumers about 5,000 video-on-demand pieces of content and will add live TV streaming by the end of 2013.