• by Steve McClellan  @mp_mcclellan, July 11, 2013

Talent agency William Morris Endeavor has agreed to buy a 49% stake in ad shop Droga5 for $225 million, the New York Times just reported.

Executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources, per the Times. See the full NYT story here: http://www.nytimes.com/2013/07/12/business/media/william-morris-to-invest-in-droga5-an-ad-agency.html