• by Amy Corr  @MediaPostOTL, July 17, 2013

Cree launched a series of TV spots for its LED light bulbs that bring humor to a typically bland category. The campaign stars actor Lance Reddick as spokesman for the light bulbs of the future. The first spot, “Eulogy,” pays tribute to the incandescent light bulb with a proper sendoff: a funeral, complete with bagpiper and miniature coffin. See it here. In “1879,” a case is made for change.  “The light bulbs in your house were invented by Thomas Edison in 1879. Now think about that with your 2013 brain,” says Reddick. Watch it here. My favorite ad might be this 15-second spot. “Like a child, this Cree LED light bulb could be in your house for decades. Unlike a child, it will pay for itself and spend its life saving you money. And it will never pierce its tongue.” Baldwin& created the campaign.