Around the Net
Mobile Targeting Sparking Ad Tech Consolidation
- Advertising Age, Thursday, July 18, 2013 2:10 PM
Advertising Age wrote this morning that "the long-awaited ad tech consolidation picked up its pace this week, as four online ad companies -- retargeting firm Criteo, ad targeter Media6Degrees, ad buying company X+1 and Yahoo -- each acquired a mobile ad tech startup over the course of three days."
