is taking aim
at AT&T and Verizon with a pair of ads running today in USA Today
and The New York Times
and tomorrow in The Wall Street Journal
. T-Mobile believes consumers are getting
shafted by upgrading via AT&T Next or Verizon Edge. The hot pink ads take quotes from The Verge and PCMag.com: “AT&T’s Next phone upgrade plans are a huge ripoff,” for
example, and explain that consumers are paying more and saving nada. With T-Mobile JUMP, users can save money and upgrade their phone whenever they want, rather than two years down the road.
created the campaign.