The Drum has reported that the JellyFish Group is set to invest in real-time bidding (as well as digital content and asset creation) after receiving a £500,000 (~$661.1k) working capital loan from Barclays.
"The digital marketing company will use the loan to grow its digital offering, which will include the introduction of an RTB Display trading desk and content creation, with a particular focus on video production," The Drum wrote.