The Macho Mobile Experience: Blending Content With Community

Let me guess. As a man’s man, you proudly take on any task that’s thrown at you and absolutely nail it, without asking for help. And us guys don’t like asking for help. In fact, we’d rather get lost finding our own way than listening to a GPS or by following a map. To keep up with making our lives a little easier, mobile apps are emerging that promote that stubbornness and encourage us to be a true man’s man. 

Let’s take a look at the free Weber Grill App as an example. With more than 75 go-to recipes, each delivered to your device weekly, plus more than 60 guides, tips and techniques, this app delivers the ease and simplicity men are looking for. The app also allows users to share recipes of what they’re grilling and if you aren’t too grill-savvy, it has a prep course that teaches you anything from utensils to “Grilling 101” through videos, tutorials and articles. And taking this even further, the app tells you how long that item should be on the grill and when to flip it. If only it delivered a beer while you were watching the big game.



This mobile app is a great example of what an efficient and effective blend of content and community can do. According to the National Public Radio blog, “The Salt,” a survey from NPD showed that men are more than twice as likely as women to be the primary griller in the household. This app essentially brings men around the globe together to unite for a charcoal or gas-led expedition into the fiery pit of deliciousness. 

With such an incredible resource to encourage grilling basically year round, you might be wondering, “How can I grill all the time and not expect to gain weight?” Well, there’s an app for that, too. In fact, the Men’s Health Workout app is the digital experience that complements the Weber Grill app perfectly.

Rather than going to the store and paying for the magazine that may or may not include the information you’re looking for, the app brings all that content to your mobile device. Tons of content, bonus links, walkthroughs and videos are included to make your experience fluid and productive.

Users can choose from a library of more than 165 workouts and can track results, monitor rest time and share progress with friends. It even has a section called “Jimmy’s Wisdom,” where the “local” bartender Jimmy will give advice on women, cocktails, bars and share jokes as he mans the station. The app costs $1.99, but there’s nothing like it if you want a wingman and fitness coach with you every step of the way.

Whether it’s manning the grill or spending the day sweating and shredding, even the manliest man needs a little help getting the most out of their mobile experience. These mobile apps are just two examples of great digital experiences focused on bringing men the resources that make their lives easier on a day-to-day basis closer together. 

3 comments about "The Macho Mobile Experience: Blending Content With Community".
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  1. Penelope Wolfe from Penny Wolfe Creative Services, August 15, 2013 at 10:22 a.m.

    Let me guess, women are not supposed to read this?

  2. Penelope Wolfe from Penny Wolfe Creative Services, August 15, 2013 at 10:25 a.m.

    Women do read this column because we are superior researchers.

  3. Avery Jackson from Student, August 15, 2013 at 11:19 a.m.

    Another app I enjoy is called Vstrator. Its a video analysis app that lets you record a video of an action, like your golf swing, and then analyze it on the spot (you could even send it to your coach or instructor if you wanted). I like it because it lets me see what my swing actually looks like, and then gives me the tools to see what I can do to improve it - it lets you help yourself! There is also a website,, that has the same functions in a Facebook-like community atmosphere. I'd recomment checking it out.

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