• by Joe Mandese  @mp_joemandese, August 8, 2013

NBCUniversal just announced three key appointments to its digital advertising sales organization. Phil Cara joins as senior vice president-digital entertainment advertising sales, overseeing sites such as Fandango and E! Online. James Kreckler has been promoted to the same title, responsible for NBCUniversal’s entire portfolio.

Aaron Radin joins as senior vice president, partnerships and portfolio products, a new position for the entire NBCUniversal portfolio, which includes more than 50 digital properties in entertainment, sports and news reaching more than 100 million monthly unique visitors, as well as two broadcast networks -- Spanish and English-language -- and 18 cable networks.

Cara and Kreckler report to Scott Schiller, executive vice president-digital advertising sales. Radin reports to Krishan Bhatia, executive vice president-digital strategy and operations.

Radin joins from CEO of Toura, a mobile technology platform he founded. Cara joins from senior vice president-sales at The Huffington Post. Kreckler was vice president-advertising sales for NBCU's iVillage.