BIZ DEV: Carnival Cruises Taps PHD as Media Agency

Carnival Cruises named PHD as its lead media agency, following a review. Havas Media previously handled the account and did not participate in the review. Carnival spent an estimated $66 million in media, per Kantar. PHD bested Initiative, Mediavest and Zenith for the win. Arnold Boston continues to handle Carnival’s creative account and was unaffected by the review.
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