Order is Everything in Ad For New York Lottery

by Amy Corr @MediaPostOTL, August 14, 2013

This ad has been around for a couple of months and it still creeps me out. Something about a fully dressed man soaping up in the shower and then riding the subway to work doesn’t sit well with me. And the poor woman who has to sit next to him? You win, New York Lottery, because I remember your ad. The campaign I can’t undo watching promotes the state’s “Win 4” game where players can win up to $5,000 if they pick four numbers and play them straight. “It pays to get the order right,” closes the ad, seen here, and created by DDB New York.

ad campaign, tv

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