BIZ DEV: Young & Laramore Picks Up Additional Ingersoll Rand Work

Ingersoll Rand named Indianapolis-based Young & Laramore as advertising agency for the launch of Allegion, a $2 billion security products and services spin-off. Y&L was awarded the business based on previous work it created for Schlage, an Ingersoll Rand brand. The agency will help launch Allegion globally and oversee creative advertising and global media planning and buying. Ingersoll Rand expects to complete the spin off of Allegion before the end of the year. The Allegion portfolio includes brands such as Von Duprin, Bricard, Dexter, Falcon, Fusion Hardware Group, Kryptonite and Steelcraft.
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