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How To Increase Quality Scores

Elisa Gabbert tells us how to increase quality scores by expanding on what marketers know about Google's formula to improve rank. Starting with search engine extensions, she explains how to use sitelinks, call extensions, location extensions, and product listing ads. Gabbert also explains why it's important to bid on branded terms, emphasize statements, and to avoid focusing on negative keywords to raise quality scores. Read the article here.

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