BIZ DEV: Princess Cruises Names Goodby Silverstein & Partners AOR

Princess Cruises awarded Goodby Silverstein & Partners its creative account, following a review. The agency will develop integrated brand-marketing programs slated to launch in early 2014. Previously, Princess Cruises handled its marketing chores in-house. The agency move comes as the cruise line is “facing an increase in promotions and new product offerings from the competitors in the cruise-line industry,” said a company statement.
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