BIZ DEV: Leo Burnett Wins RE/MAX

RE/MAX tapped Leo Burnett Group’s Chicago office to create its 2014 national ad campaign. Creative will include network and cable TV, radio, digital, social media, out-of-home and print advertising. The new campaign will launch in January with the goal of appealing to a new generation of homebuyers and sellers. "The face of the American consumer continues to evolve, especially in the housing market," said Gustavo Razzetti, EVP Managing Director of LAPIZ, a Leo Burnett Group agency. "As baby boomers become empty nesters and downsize, and emerging groups such as millennials and Latinos aspire to be homeowners, there will be considerable growth potential for RE/MAX."
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